Many business applications can benefit from location driven customer events or insight. Prime examples include campaign management, mobile advertising and fraud management platforms. Typical location based system (LBS) solutions do a great job of providing location data on a request and respond basis - think of a taxi booking application which requests a taxi location and the LBS responds with the location of that particular taxi. What if you want to know how many available (and/or busy) taxis are in defined areas all the time? LBS solutions are not designed to scale for this type of requirement. But Sift is!
Define the conditions for when a location event(s) should be triggered, or simply recorded, within the specific geo-fence. Conditions can range from day(s) of the week, time, customer profiles, number of events for that geo-fence, validity periods, and so forth.
Sift provides business users with an easy to use analytical geo-fence solution.