Contextual marketing is marketing communication that is aligned with the context of the consumer.
Campaign management has traditionally been run in a “low context” way. By this we mean campaigns were run after analysing data at rest and then sent out on a scheduled batch approach estimating what a group of customers might be interested in. Response rates are typically in the 1-3% range.
We understand both the long term and the real time behavior of each and every one of your customers and adjust that understanding after every single customer behavior. The customers state could change based on their latest call, to whom, when it was, to whom to they called, where that person was, what they browsed on their smartphone just before and just after, and where they were and coupled with their historical profile status. Knowesis provides the solution to always understand and react appropriately based on the current state of each and everyone of you customers as and when it is relevant.
We enable you to move away from guess work (and potentially annoying your customers) to providing marketing messages that deliver a valuable and wanted service. We enable you to differentiate from your competition, reduce churn and improve margins.
We help transform your existing campaign management investment to support real time event driven and context relevant customer engagement. Whether you are looking to completely replace your campaign management system or evolve what you already have to support new capabilities then Knowesis should be your partner of choice.